M&C Saatchi Deploys TimeTracker to Improve Profitability and Client Transparency

M&C Saatchi(New York, NY) M&C Saatchi implements CreativeWorx’s automatic time capture platform to improve financial performance, employee job satisfaction and client reporting. By solving the timesheet problems that still plague other advertising agencies, M&C Saatchi is streamlining their operations so they can focus on client work.

Living their fundamental philosophy “Brutal Simplicity of Thought”, M&C Saatchi has integrated CreativeWorx TimeTracker to simplify employee timesheet preparation and submission. TimeTracker turns a painful and time-consuming process into a quick, easy process…with higher compliance and data accuracy.

“We recognize that completing timesheets accurately is a frustrating and time-consuming process,” said Rich Pacheco, Director of Finance & Operations, M&C Saatchi NY. “CreativeWorx TimeTracker solves this problem with elegant simplicity. Their automated solution provides more accurate billing data, improves resource planning, and gives our employees more time for client work.”

TimeTracker relieves billable employees from estimating their work effort by automatically capturing how they spend their time and intelligently assigning the correct billing codes. The system privately captures employees’ activity in desktop applications, such as Microsoft Office and Adobe Creative Suite, plus browsers, calendars, phones and more. Employees no longer have to guess how they spent their time.

TimeTracker is effectively a plug-in for existing timesheet workflows and financial systems, making adoption easy. Though it can work standalone, TimeTracker was designed to integrate with systems including NetSuite, Advantage, MediaOcean, SAP, Microsoft Dynamics, Deltek/Maconomy and more.

“TimeTracker lets advertising agencies be more competitive with less effort,” said Mark Hirsch, CEO of CreativeWorx. “The automation is magical and makes the process almost trivial. Executives can finally have accurate & timely financial metrics…all while fully respecting employees’ privacy.”

Used in over 100 countries, TimeTracker has solved one of the biggest pain points for professional services organizations, including ad agencies, legal firms, government agencies, consulting firms and individual freelance contractors. Better data improves a company’s existing processes for Resource Planning, Forecasting, Client Reporting, and ensuring that ongoing projects stay on-course. In this data-driven world, companies need smarter systems to compete more effectively. TimeTracker delivers.

About M&C Saatchi
M&C Saatchi Group consists of specialist agencies in advertising, customer communications, mobile, PR, research & insight, social marketing and sponsorship. For more information on M&C Saatchi, please visit http://www.mcsaatchi.com/

About CreativeWorx
CreativeWorx is a software company whose unique data-mining platform automatically helps companies improve productivity and helps people get more from their lives. Focusing initially on the professional services industries, notably advertising agencies, CreativeWorx has solved the challenges of timesheet compliance and accuracy. CreativeWorx is based in New York, NY and is privately funded. For more information on CreativeWorx, please visit http://www.creativeworx.com or follow us at @CreativeWorxCo