Ad Industry luminaries invest in CreativeWorx

“Good company in a journey makes the way seem shorter.” So wrote English author Izaak Walton.

This week, CreativeWorx was in excellent company as we announced that seven advertising industry visionaries had invested in our organization. As CreativeWorx moves forward in its ground-breaking work of developing a new class of productivity tools for professional services companies, initially advertising agencies, we’re excited to be making the journey in the company of advertising industry leaders who have all been innovators at the intersection of advertising and technology.

These seven advertising veterans bring with them not only significant industry experience but also strong track records as transformational figures:

Jon Bond, an industry pioneer who co-founded Kirshenbaum Bond & Partners (now part of MDC), the ad agency credited with developing the first word-of-mouth marketing model and the first fully integrated agency with a single P&L structure. Today, Bond holds the title of Chief Tomorroist at Tomorro LLC, a “value accelerator” with interests in companies focused on the marketing technology and digital media sectors.

Joe Burton, a thought leader who was global COO of two of the world’s largest agency networks – McCann Worldgroup and OgilvyOne Worldwide (WPP) – prior to becoming an entrepreneur in the social and digital media space. Burton was President of SocialChorus, a SAAS technology platform and marketing services company, before recently becoming President of Headspace, a technology subscription business that combines science and technology to reduce anxiety and improve quality of life in the workplace.

Linda Holliday, a serial entrepreneur, digital media expert, advisor, angel investor and adjunct faculty in the Masters Design Entrepreneurship program at the School of Visual Arts (SVA) in New York. Holliday recently founded Citia, a software start-up whose SaaS platform enables medium to large scale enterprises and media companies to more effectively redistribute business content to web, native and especially social and mobile flows. Prior to Citia, Holliday founded and sold MBC (now Digitas Health), a digital design and communications firm.

Sameer Jagetia and Paul Sethi, who are principals of REDBOOKS, the most comprehensive, up-to-date business development and intelligence tool in the advertising and media industry, as well as active angel investors, with early through growth stage investments in the US, Asia and Europe.

Laurel Touby, who got her start as a media planner at Young & Rubicam before going on to become founder and CEO of, building its database via word of mouth to more than 2 million media professionals worldwide who subscribe to a popular array of educational seminars, conferences, events, forums and industry blogs. Today, Touby is an investor/advisor to B2B startups with a SaaS business model and serves as a TechStars mentor.

Paul Woolmington, a champion of innovative and disruptive thinking, who held global leadership positions at Young & Rubicam and Ammirati Puris Lintas before co-founding the forward-thinking agency/consultancy Naked Communications Americas. Today, Woolmington brings the same traits that won him a place on Fast Company magazine’s 2010 list of top 10 most creative people in marketing services to his role as an entrepreneur and investor in the media, advertising, digital, marketing and communications industry.

What motivated these investors? In the words of Joe Burton, “With transformation in the professional services industry being driven by big data and rapid insights, ad agencies and other creative services firms can’t afford to run on the three-month data delays that were once typical. Mark Hirsch and his team at CreativeWorx understand that and have developed innovative solutions that help these organizations run better on an automated basis in an increasingly complex environment.”

We’re proud to have developed TimeTracker, the first automatic time capture solution tailored for the creative services sector. The CreativeWorx open platform provides advertising agencies and other professional services organizations with the real-time operational visibility and analytics they need to continuously improve their profitability.

And there are more great solutions to come as CreativeWorx works hard to retain its title as the leading provider of cloud-based time capture, timesheet and productivity solutions for the creative services industry.

It’s a journey we’ll make in outstanding company.